Climate Responsible Luxury, made measurable.
A property-aware carbon-neutral events and stays program that helps your sales teams showcase verified sustainability leadership, deliver lower event footprints versus peer benchmarks, and neutralise only the residual emissions through traceable Indian climate projects.
Responsible Luxury Advantage
A climate experience layer for ITC, built around your certifications.
We do not run on generic offsets. The program credits ITC's verified sustainability work first, then neutralises only what remains, through India-based Verra projects that align with your Responsible Luxury and rural-development mandate.
Verified leadership, surfaced at the booking moment
Every property's LEED Platinum, Zero Carbon and Zero Water credentials become a tangible Responsible Luxury Advantage badge that the sales team puts in front of every MICE prospect.
Lower event footprint vs peer benchmark
The calculator shows the same event at a peer 5-star and at the selected ITC property side by side, with the gap quantified in kg CO₂e and rupees of avoided neutralisation cost.
Neutralise only the residual, traceably
Every Clime is backed by a Verra-issued credit, retired with a public serial number, allocated to a specific Indian project that the event host and attendees actively choose.
Three questions, one program design.
Each question Roohie and Baldev raised pointed at the same thing: a generic offset platform will not work for ITC Hotels. So we built one that is property-aware from day one.
Methodology by property profile
How does the module adapt to LEED Platinum, LEED Zero Carbon and LEED Zero Water hotels in your portfolio?
Proof and vetting
Who validates the offsetting process and what proof does the client receive after the event?
Portfolio scalability
How does this extend from MICE events to individual stays and leisure-led experiences across 140+ properties?
Our answer is a property-aware calculator that credits ITC's verified reductions first, then neutralises the residual through Verra-retired Indian projects, with the same architecture extending one-tap to itchotels.com stays.
The ITC Responsible Luxury Advantage.
Three tiers. One badge per property. Anchored to the three certifications you already hold. Surfaced inside every quote, every calculator, every certificate.
Tier multipliers shown are conservative public estimates. Final live tool calibrates against ITC's approved property certification master sheet and validated utility data.
Source category breakdown.
The clean boundary: ITC certification only adjusts the venue and stay portion of the footprint. Travel, food, materials and waste are counted fully, every time. No greenwashing.
The Responsible Luxury Advantage applies only to the venue and stay portion (the green slice). Travel is never discounted, food and materials are always counted in full.
Standards we measure against.
Defensible to your ESG team, your auditors, and your most discerning corporate clients.
Comparative benchmark, side by side.
Same 300-pax, 2-day event. Peer 5-star vs an ITC Pinnacle property. The headline never hides the full footprint.
The Rulebook
- Travel is never discounted. It is the dominant source.
- Food, materials and waste are always counted in full.
- LEED Zero Water is shown as a stewardship badge unless water is in the venue boundary.
- ITC adjustment applies only where a certification has been validated for the specific property.
- Climes neutralise the residual, never the headline footprint.
A sales tool, not just an offset vendor.
Climes lives inside the ITC sales workflow, from MICE enquiry to client-facing proposal to attendee experience to post-event proof.
Pick a property. See the Advantage.
The same dropdown, badge and benchmark logic the sales team will use in front of every MICE prospect.
Tier auto-assigned from each property's combination of LEED Platinum, Zero Carbon and Zero Water certifications.
From sales calculator to post-event proof.
Calculator inside the proposal
The ITC sales team picks the property, enters the event details, and gets benchmark vs ITC adjusted emissions, plus the residual Climes needed to neutralise. All inside the proposal.
Client-facing footprint report
One-page report with input transparency, source breakdown, the property tier, comparative benchmark and total billable amount in rupees.
Climes ready for collection
QR-coded Climes cards distributed with event merchandise. Attendees scan, claim, and the climate moment becomes part of the brand experience.
Attendees pick the project
Each attendee chooses which India-based Verra project funds their share. Verified, traceable, and a story they share long after the event.
View live voting screen
Live tracker on event screens
Real-time allocation visible on venue screens. Attendees see their contribution land in a project, in real time. The most-shared moment of the event.
View live trackerCERTIFICATEOF RETIREMENT
CONSUMER
PRODUCTS
Post-event certificate, signed and sealed
Verra serial numbers, retirement records, project allocation. The proof pack ITC's clients can hand to their CFO, their CSR team, or publish on their LinkedIn.
Lower footprint, lower offset cost
An organiser hosting at an ITC Pinnacle property pays for fewer Climes than the same event at a peer 5-star, and ITC still earns the 12% rev share on the residual. ITC wins the booking, the client wins the procurement story, and the planet wins the actual reduction.
One tap at checkout. Every stay carbon-neutral.
The same property-aware logic extends to itchotels.com. Architecture is already live with another hospitality partner today.
A guest moment, integrated cleanly into the booking flow.
Every itchotels.com booking shows the stay's footprint, the property's Responsible Luxury Advantage badge, and a one-tap option to neutralise. The Climate Pinnacle stay is, quite literally, the lowest-emission luxury stay available in that city.
Booking-flow opt-in
One checkbox, the property's footprint, one-tap neutralisation. Property tier shown alongside.
In-stay moment
WhatsApp or in-room TV prompt during the stay, with the project map experience and instant certificate.
Loyalty integration
For ITC Club members, neutralisation can unlock as a status benefit. Sustainability becomes a soft loyalty currency.
Where every Clime goes.
Verra-certified, India-based, project-traceable. The same registry ITC's own residual emissions credit purchases use.
Waste to Energy
Mahindra WES Ltd · MaharashtraReforestation of degraded land
MTPL India · Odisha · Andhra · ChhattisgarhClean Cookstoves
EKI Energy Services · Udalguri, AssamBiodiesel Project
Kotyark Industries · Anand, GujaratSolid Waste Management
Hari Bhari · Moradabad, Uttar PradeshHousehold Biogas Project
Green Solutions · UttarakhandWhy Verra is the registry that matters for ITC
Verra runs the Verified Carbon Standard (VCS), the most widely-adopted voluntary carbon standard globally. ITC's own residual emissions credit purchases happen from Verra projects. This program speaks the same language as your existing ESG disclosure.
Carbon-neutral, in the room.
From Audi's all-India launch to private celebrations in Udaipur — the same playbook ITC's MICE clients will run, already in production with India's most discerning brands.
Audi India · DBS Bank · Swiggy · WeWork · RAAS Hotels · and 200+ private events neutralised through Climes.
A certificate, signed and registry-backed.
Sample below: the actual retirement certificate Tata Consumer received for their Goa offsite. The same template ITC's MICE clients receive after every neutralised event.
CERTIFICATEOF RETIREMENT
CONSUMER
PRODUCTS
- Reforestation of degraded land by MTPL in India
- Installation of High Efficient Cook Stoves by EKI Energy Services Limited
- Biodiesel Project by Kotyark Industries Limited
- Solid Waste Management Project at Moradabad
- Waste to Energy Projects by Mahindra Waste to Energy Solutions Limited
- Household Biogas Project in Uttarakhand, India
- 4 MW Biomass based cogeneration plant by Godrej Agrovet Ltd.
₹5 per Clime. ITC keeps 12%. Zero retainer.
A live model. Move the sliders to see the program revenue at any volume.
ROI calculator
Conservative defaults: 500 events/month across the portfolio, 25% carbon-neutral opt-in, average 50,000 kg CO₂e per event, ₹5 per Clime.
ITC cost · ₹0 retainer in pilot. Variable model from day one. Annual rev share invoiced quarterly.
A low-risk pilot with high sales signal.
One conversation, one calendar window, one flagship property. The first carbon-neutral ITC event live before monsoon.
Lock methodology and master data
Working session with the ITC Sustainability Office. Property certification master sheet shared, calculator multipliers calibrated, badge thresholds approved. Report templates designed.
Live with 8 to 12 flagship properties
Run with live MICE leads. Track quote uplift, attendee opt-in, and post-event NPS. First neutralised event delivers within 30 days of kickoff. Zero retainer, zero P&L risk.
Roll out portfolio-wide
140+ properties enabled. Phase 2 itchotels.com integration scoped for stays. Co-authored Responsible Luxury Impact Report drafted for ITC's annual disclosure.